Meet the Team


Magnum Multisport is an independently owned bike fitting and bike shop located in Wellington, Palm Beach County, Florida where we offer a superb range of bike fitting services, repairs, and bike gear. We cater for cyclists of all ages and ability, and we encourage customers to ask advice on any of the products or services we offer.

Our approach to our customers is to provide a modern, comfortable atmosphere where products can be viewed easily.

We believe in building relationships with our customers and focus our efforts on providing a friendly, knowledgeable and approachable service to both local customers and those visiting from further afield.

Tom Upchurch, owner and dedicated triathlete and cyclist, is a fully certified bike fitter using the Fit Institute Slow Twitch system and BikeFit.  We use a Purely Custom Fitting Bike to get your perfect fit.

We have carefully researched the brands and products we offer, and using many of them ourselves we can honestly endorse the products available to our customers. We stock some great brands and innovative products ensuring our customers have a wide and varied selection to choose from.


Tom Upchurch

IMG_0029Tom Upchurch has over 15 years of experience in the bike industry. Before relocating to south Florida for year-round sunshine and flat open roads, Tom ran a major UK bike store in London, England. He has competed in everything from mountain bike races to crit races to Ironman triathlons, and he has cycled solo self-supporting from Santiago de Compostela (westernmost coast of Spain), across all of Spain, up all of France, and back across to London (900 miles on his tri bike in 8 days).

Tom is a fully certified bike fitter with Fit Institute Slow Twitch (F.I.S.T.) and BikeFit.

When not on his bike, you’ll likely find him windsurfing or sailing!

Julia Kelk

IMG_4876Julia loves endurance sport and has completed a number of Ironman triathlons, ultra marathons and marathons, as well as various long-distance cycling sportive events across the UK and France. A full time insurance lawyer during their years in London, Julia is now working with Tom to bring the best fit and best bikes to south Florida.

Haile

IMG_6789Haile is the shop mascot. A young whippet, he happily runs 10-12 miles a day with Julia and Tom and begs for more. He has been clocked at 30 mph for a full kilometer and he will play ball tirelessly with any visitor to the shop. We all aspire to his speed and energy!